In early April of this year, Tom and Brett Gent realized a dream, opening the doors to Wiseguy Brewing in Carlsbad. The father-son duo signed a lease to install their business in one of the ready-to-brew units at developer H.G. Fenton’s North County Brewery Igniter campus. The pair of suites in that facility house identical brewhouses, cellar setups and tasting-room footprints, and are blank slates for tenants to personalize as they please. As one would expect, the Gents were excited at the prospect and approached the project with gusto, but unfortunately, less than six months after its debut, an A-frame sign stands outside of Wiseguy’s tasting room proclaiming that this Saturday, September 30 will be its last day of operation.
The Gents set out to craft traditional beers using the 10-barrel system that came as part of their lease with H.G. Fenton. Early on, they were able to cultivate a following, literally working side-by-side with Brewery Igniter neighbors at Rouleur Brewing Company. The breweries even held a dual grand-opening event using their shared front lawn. While Rouleur has begun to distribute its beers in North County San Diego and begun the process of regular can-release events, Wiseguy has made the decision to exit the industry.
When reached for comment, Brett Gent cited difficulties with the overhead for his facility, a lack of steady business in Carlsbad, and the inability to put up street-facing signage as reasons for pulling out. Online, he expressed that he is “super-bummed,” adding he “will take another crack at this one day” and stating he “learned a lot.” Other Brewery Igniter tenants attest that the model is expensive and unsustainable over a prolonged period. For most, it is a means of achieving proof of concept before garnering additional financial backing and moving on to open a permanent brick-and-mortar elsewhere. One Brewery Igniter tenant, speaking on condition of anonymity, shared that H.G. Fenton has exhibited a tendency to be strict even with struggling tenants, stating they tend to compare them all to Pure Project Brewing. That business is easily the most successful of the septet of companies leasing space between the three Brewery Igniter sites.
Pure Project and Amplified Ale Works were the first to experiment with the model at H.G. Fenton’s initial rentable brewing campus in Miramar. The former has been a runaway success behind frequent can-release events and barrel-aged bottle releases, but appears to be an anomaly. Arguably the next most successful Brewery Igniter tenant is Eppig Brewing Company, which is nearing its one-year anniversary as the first business to open at H.G. Fenton’s second beer-making site, a three-suite facility in North Park. Eppig has earned acclaim for its beers, primarily its lagers, prompting its owners’ recent securing of a satellite tasting room in Point Loma, but even with solid returns out of the gate, that business will inevitably reach a point—sooner than later—where it must move to a larger facility with greater production capabilities, more space for customers and lower monthly expenses.
Brewery Igniter was developed as a stepping stone for aspiring brewers as well as an option for existing companies seeking a secondary brewing facility as a means to increase production. Amplified Ale Works and San Diego Brewing Company, a 20-plus-year stalwart of the local industry that leased space at the North Park campus to brew enough beer to start distributing beyond its namesake pub, fit into the latter, less common category, while Pure Project, Eppig, Rouleur and Pariah Brewing Company (also in North Park) fit the bill of entrepreneurs looking to realize fermentation aspirations, a faction Wiseguy was part of for a sadly far-too-short period of time.