The Green Flash as we know it has vanished.
In an e-mail to shareholders last night, Green Flash CEO Mike Hinkley reported that the company’s senior lender, Comerica Bank, “has foreclosed on its loans and sold the assets of the Company (other than the Virginia Beach brewery) to WC IPA LLC.” Comerica is selling the Virginia Beach brewery through a separate process.
In a Facebook post this morning, Alpine Beer Co co-founder Patrick McIlhenney stated that “GFBC Inc is no more. All creditors and shareholders are stiffed. The CEO, or whatever his new title will be, of WC IPA LLC held a meeting yesterday to let the employees know what’s going on. New employment papers needed to be filled out. Alpine Beer Company Inc. is no more. Still operating, but under WC IPA LLC.”
Alpine was acquired by Green Flash in November of 2014 in a “handshake agreement” between the co-founders.
According to an ABC filing, the president and manager of WC IPA LLC is Richard Lobo, a managing partner at private equity firm Muirlands Capital LLC. WC IPA LLC manager Joshua Yelsey previously worked as head of finance for craft breweries bought by Anheuser-Busch, as well as a manager in the mergers and acquisitions department, according to his LinkedIn page. Mike Hinkley stays on as VP and manager.
This news comes on the heels of the closing of the Cellar 3 barrel aging facility in Poway, as well as the Virginia Beach brewery just last week.
According to a press release, the Green Flash Brewhouse & Eatery in Lincoln, Nebraska, will open in April.
This post was updated with the shareholder email mention, WC IPA LLC details, updated Nebraska information, plus the information below.
We reached out to Mike Hinkley about the discrepancy between a press release saying he “will lead the company” and the title of vice president on the new ABC listing. Here was his response:
“Green Flash Brewing Company and Alpine Beer Company were sold to a group of individual investors, led by a local San Diego businessman, that want to see the companies continue and thrive. That group of investors, which does not include me, formed WC IPA LLC. They named me Vice President of their entity so that I could help with a smooth transition and prevent a disruption of the business and the lives of over 150 employees. All of which retain their jobs, compensation and benefits. My exact role in the company going forward is yet to be determined.”
Hinkley also said that “your article is incorrect about Green Flash vanishing.” He added this statement:
“Green Flash continues on and so does Alpine. The beer is being brewed, packaged and delivered to retailers today. The tasting rooms are open for business. It is true that the companies have new ownership and that the company has refocused on being local and regional, verses national. And it is also true that the investments of it’s previous owners, including myself, are now gone. I am very, very sorry about that.
“I am trying to focus on the positives. Green Flash and Alpine, and all of the folks that brew the beer, prepare the food, drive the forklifts, wait the tables, tend the bars, and work in sales, marketing and accounting all have jobs today. Good paying jobs with real healthcare coverage. That was not a sure thing, not too long ago. I worked very hard to get this transaction accomplished with them in mind.
“I apologize to Pat and Val McIlhenney because this is not how they or I would ever have wished things would turn out. I am glad they took the most of their money out of the company by now. I wish they would have gotten it all out. I wish things turned out exactly as they hoped when they sold Alpine Beer Company four years ago.
“I also apologize to the rest of the GFBC, Inc. shareholders who lost their investments. I was the largest cash investor, never sold a share and continually reinvested. I suppose it is appropriate that I lost all of my investment and I will come to grips with that. But it will be much harder for me to get over other people losing their investments.
“I am very optimistic about the future of Green Flash and Alpine who emerge from very challenging times with a stable financial position and streamlined operations. The breweries will continue to make amazing beer and enjoy them with their fans.”
Shareholder Joseph Cooke of San Diego wondered, “Why was there not attempt to restructure through bankruptcy? I am not a big loser compared to others but $68K isn’t chicken feed either.” We asked Hinkley about this possible course of action, and he responded, “I don’t know how to answer #3. Sorry”
Additionally, The San Diego Union-Tribune reported that “McIlhenney and his wife — Val McIlhenney, who was vice president of Green Flash’s Alpine Beer division — will have no role in the new company. Their son, Shawn McIlhenney, remains under contract as a Green Flash brewer.”
Correction: The original post stated that “Alpine was acquired by Green Flash in November of 2014 in a ‘handshake agreement’ between the co-founders.” The handshake agreement was for contract brewing Alpine beer at Green Flash in November of 2013; the purchase of Alpine Beer Co. came one year later.


Matt says
Does anyone see activity going on at this new WC IPA LLC. location in VB?
Ryan Lamb says
Matt, this new story covers VB: https://westcoastersd.com/2018/05/02/a-recap-green-flash-alpine-and-wc-ipa-llc/
Clark Williams says
I only hope that Pat now realizes the mistake he made in selling out to green flash and goes back to brewing great beer. Green flash was the death knoll of the greatest west coast brewery, and all the locals in alpine know this to be true. Please Pat, go back to the humble roots that spoke for themselves with each pint.
Gil Teran says
Sad news!
I had wondered what had happened to Green Bullet Triple IPA… my absolute favorite that disappeared two years ago? No doubt the cost of NZ hops played a role, but obviously, there were a lot of other factors at play.
I suspect Annheiser-Busch will be acquiring GF & Alpine for pennies on the dollar seeing as how President Lobo was a former employee with plenty of connections to help make the transition happen… and with a tidy profit no doubt!
Fuck you Mike says
Mike Hinkley is a scumbag. This is all on him and his greed and ego. He has fucked over 100’s of people through his arrogance and selfish decisions. Everything that is uttered out of his mouth is a lie. Don’t believe a word he says about anything. Fuck you Mike.
Thud says
Sucks for the shareholders but GF’s beer had really gone to hell the past few years and Alpine stuff on the big system has been getting worse and worse. So who win’s in all this. The new company bought them on the cheap maybe?
Laura says
What, if any, impact does this have on the Pub in Alpine?
Ryan Lamb says
Laura, this new story covers that: https://westcoastersd.com/2018/05/02/a-recap-green-flash-alpine-and-wc-ipa-llc/
JB says
Keyword in one of the above posts is had. Green Flash HAD some of the greatest beers. They’ve been passed by. Late to the expansion game. Then over leveraged to try and catch up. The answer was apparently to raise prices to pay for everything. Didn’t work. Consumers have too many better options at lower prices. West Coast IPA is a great beer and was a trailblazer in the west coast hoppy ipa scene but tastes changed and competition increased. End result is this. Feel bad for the Alpine people.
Randy Dibb says
I hope Pat will rebuild something else. I love Alpine and can’t imagine it will stay the same, but maybe…
JO says
Going to miss our East Coast watering hole/Corn Hole/Food Truck party location. 🙁
Joe Investor says
Collusion!
Mike says
Something smells fishy…
Dave says
Who is “WC IPA, llc”
Some hidden division of InBev or something?
Ryan Lamb says
Dave, this new story covers WC IPA LLC: https://westcoastersd.com/2018/05/02/a-recap-green-flash-alpine-and-wc-ipa-llc/
Michael says
What about the original location for Alpine? Does it still belong to Pat
Ryan Lamb says
No, it doesn’t. Here’s a new recap story: https://westcoastersd.com/2018/05/02/a-recap-green-flash-alpine-and-wc-ipa-llc/
Bill Tallant says
Smells like an “IN-BEV” move
Alan says
Not an inbev move but they could become one of the eventual buyers as the number of buyers for a brewery their size will be limited to large brewing conglomerates or foreign buyers.
David Fox says
I understand the corporations are gone, what about the brands? It sounds like WC LLC is at least partly run by previous GF/Alpine management. Curious that they can get funding!
Ryan Lamb says
David, see this new story: https://westcoastersd.com/2018/05/02/a-recap-green-flash-alpine-and-wc-ipa-llc/
Butch says
Green Flash had some of the greatest beers in the world especially West Coast IPA
John says
You are correct!
Both Green Flash and Alpine produced outstanding IPAs.
I am truly surprised, saddened and at a loss for words.
Jeff says
Oh shit, someone has invented a time machine. There is no way this post is from someone living in 2017
Richard Sachs says
Agreed.