They have been one of the runaway success stories over the past three years in the San Diego beer scene. Pure Project Brewing was the first tenant to open in H.G. Fenton’s original Brewery Igniter complex in Miramar. At the time, that leased brewery and tasting room model was completely unproven, but the fledgling brewery came out of the gate with a clear sense of what it wanted to be, with beers that captured the palates of early visitors and solid marketing that helped communicate the business’ existence, identity, and humanitarian persona. That’s not to say they didn’t face their fair share of challenges. Soon, one of the biggest—a lack of space for customers at their small brewery tasting room—will be solved when Pure Project opens a much larger satellite tasting room in Bankers Hill, in late spring or early summer of 2019.
Located at 2865 Fifth Avenue, it will be installed within The Park, Bankers Hill, a mixed-use, mid-rise luxury development by Zephyr, located just west of Balboa Park. The space will come in just over 2,000 square feet, and include seating both indoors and on an outdoor patio. Says Pure Project co-founder Mat Robar, “The new location will have the trademark Pure Project ambiance adapted to fit the feel and architecture of the building and location.”
“We are really excited to create something special in this location. We believe Bankers Hill to be a great area for us to expand, being in close proximity to Balboa Park and a short distance from areas such as Downtown, Little Italy, Hillcrest, Mission Hills, North Park, and many more,” says fellow co-founder Jesse Pine.
Pure Project is on-pace to produce around 2,000 barrels of beer this year. They have proven the Brewery Igniter model to be a viable means of proof-of-concept as much as they have proven it to be exclusively sustainable as a starting point. By renting out additional units at the industrial park they are housed within, Pure Project has been able to grow, but will need to make changes at their current facility or locate a site for a new, larger brewing facility at some point in the future to continue its growth trajectory.
Robar says to keep an eye on Pure Project’s social media, as he and his colleagues plan to disseminate additional details about the Bankers Hill tasting room’s progress via the company’s new @pureatthepark Instagram account.
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We are excited to announce a new tasting room coming in 2019 at The Park, Bankers Hill building located next to iconic Balboa Park. Follow this account for more updates and details as the project progresses. More details will be released via this channel, stay tuned. #pureproject #pureatthepark