Earlier this month, we reported that 3 Local Brothers (3LB) restaurant group was ceasing operation of its Urge Gastropub and Whiskey Bank brewpub in Oceanside. That news coincided with 3LB’s announcement that it has acquired a 16,000-square-foot space in Temecula where it will install a second iteration of its San Marcos-based Urge Common House. That concept revolves around interactive activities, including bowling, bocce ball and a variety of other games as well as a more family-friendly, cozy setup, whereas the Whiskey Bank revolved more around adult beverages and a speakeasy.
Earlier this week, news broke that 3 Local Brothers is also bidding adieu to a pair of public venues. The first is a spin-off edition of the group’s first-ever concept, The Barrel Room, which debuted in Carmel Valley’s Merge complex along with a tasting room for 3LB’s brewing interest, Mason Ale Works, in May of last year. The second is a combination bar, bottle shop, deli, pizza place and coffee house that has been in operation in Rancho Bernardo for seven years, Brother’s Provisions. The Barrel Room’s last day of service will be tomorrow, while Brother’s Provisions will remain open until Sunday, September 29.
“When we founded 3LB nearly 13 years ago, we had no idea the places it would take us. While opening and operating all of these places has been an amazing experience that has taught us an immense amount about ourselves and this industry, it has become incredibly apparent to us in the last year that our future is in developing more locations like Urge Common House in San Marcos,” says 3LB partner Grant Tondro.
Tondro and company are currently exploring areas outside San Diego County as potential sites for future Urge Common House locations. Urge Common House in Temecula is slated to open in the second half of 2020.
“We are in active talks with groups to significantly grow the company but, unfortunately, it comes at the expense of streamlining and focusing. We have no intention of closing any more of our locations. In fact, we are hoping that we will actually double or triple the size of 3LB in the next couple of years. This pivot of the company has been hard but is a step backwards to get us ready for two steps forward.”
