In August, Miramar-based Pure Project Brewing debuted a satellite tasting room at the base of The Park building in Bankers Hill. Brewing industry members, beer geeks and casual fans alike flocked in to see a spin-off installation of what the company calls its “minimalist yet warm” nature- and sustainability-inspired design motif. The second coming of Pure Project is highly Instagram-able and appealing as a watering hole. And come next spring, it will have a sister operation with similar DNA but its own look in Carlsbad.
Located at 2825 State Street, Pure at the Village is located just behind popular walk-up, Handel’s Homemade Ice Cream. It is equipped with 2,000 square feet of interior space along with an open-air, west-facing patio accessible via large roll-up doors. The latter space includes high tables that will be ideal for people-watching.
“We love North County and a growing part of our staff live in the area, so when we found the location in the heart of Carlsbad, we thought it would be a great fit for our brand,” says co-owner Mat Robar. “Just like the Bankers Hill location, this space will adapt to its surrounding while remaining distinctively Pure in origin and feel.”
The layout and details haven’t been finalized, but Robar and company are aiming for the space to feel like one big continuous space from the interior to the patio. The outdoor area will have a large tree as a centerpiece that should give it a “beer garden vibe.” The exterior of the building will be black, allowing the Pure Project logo to loom large for passers-by. Back inside, the flora and rustic material that have become Pure’s aesthetic hallmarks will carry the brand.
In addition to serving as a public venue and retail center, Pure at the Village will include manufacturing equipment. Namely, small fermenters (the size of which have yet to be determined) as well as barrels and foudres for aging.
To keep up on the progress of Pure at the Village, Robar advises readers to follow the venue on Instagram.